HOST ACADEMY

Want to scale the club — here's the playbook.

Thin guides to get quality members into your Cercle funnel — Instagram bio, affiliés, Reels, and Meta Ads. Cash bias: more paid GMV, not content vanity.

Not a course. Not LMS. Not a Stripe replacement — the playbook to scale the club you already run.

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01 · BIO FUNNEL

Instagram bio → /c/[slug]

One link in your Instagram bio. Your club conversion funnel at /c/[slug] — join, tickets, memberships — without hunting through the app.

cercle.events/c/your-club

Copy the bio link → paste in Instagram.

02 · AFFILIÉS

Members promote via /c/[slug]/affilie

Activate the club affilié program. Members share a caf link and earn when the club has a paid offer — same program whether the club is free today or paid tomorrow.

cercle.events/c/your-club/affilie

Turn the program ON · share with members.

03 · REELS / IRL

Content that ends on the funnel

Film the hangout. End every Reel, Story, or TikTok with your funnel URL. IRL proof → people who actually show up — not vanity views.

… → /c/[slug]

Drive every piece of content to the funnel URL.

04 · META ADS

Ads → the same funnel URL

Point Meta Ads at /c/[slug] with UTM or caf. Pixel wiring comes later (Soft HOLD) — start with the URL you already own.

/c/[slug]?utm_source=meta · + caf

Same funnel URL + UTM / caf. Pixel later.

SOFT HOLD · NOT IN V0

No video LMS, certificates, paid academy, AI coach, weekly drip, or Meta pixel engineering in this release. Playbook pages only.

Ready to run the playbook?

Create your club (or open the one you already have) and put /c/[slug] everywhere people discover you.